Strategy

RESEARCH, STRATEGIZE, EXECUTE, EVALUATE... REPEAT

Strategy is understanding a desired outcome, and creating a well-defined path to reach this destination. Our clients generally have a good understanding of what they want at the end of their journey...but don't always have time to strategically research and manage each step to get there. That's where we come in.

By utilizing a collaborative discovery process to identify measurable objectives, and building action plans for each - we create a defined roadmap for your journey, and ensure all desired initiatives are addressed. Strategic planning is an integral part of every project we take on, and our team of in-house strategists consistently evaluate performance, and evolve strategy based on analytics and outcomes.

81% of trade show attendees have buying authority.

81%

99% of marketers said they found unique value from trade shows they did not get from other marketing mediums.

99%

Converting a trade show lead to a sale costs 38% less than sales calls alone.

38%

67% of all attendees represent a new prospect and potential customer for exhibiting companies

67%