Wiley’s Finest is a 30-year-old, family-owned company focused on providing highly purified natural ingredients for the food, beverage, and nutritional supplement markets. In 2008, Wiley’s introduced the first Omega-3 supplement “caught by American fishermen and purified by American workers.”
Wiley’s Finest had a great industry reputation for providing highly purified, natural ingredients to food and beverage suppliers, and was looking for a way to leverage this reputation to introduce a newly developed Omega 3 supplement to the market. Their goal was to share their unique company and product development story with natural foods retailers, and gain market share through increased distribution agreements.
Share the company story… literally! For the first Omega-3 supplement caught and purified by American fishermen, we needed to design and fabricate an exhibit experience as unique as the product. Through some creative thinking and research, and with the help of reclaimed wood and materials, an early 1900’s New England fishing village became the platform to “sell” this story and product.
Wiley’s Finest immediately positioned itself with retailers as the only true American-produced Omega-3 supplement, and quickly went from 70 retailers to over 1,400 retailers. Company spokesman Sam Wiley projects his company’s supplements will be available at more than 4,000 retailers within two years.