Founded in 1967, OCLC is a leading global library cooperative focused on making
information more accessible and useful to people worldwide. OCLC came to Exhibitpro
in 2017 to improve the strategy and presence of their booth at their largest show, ALA
OCLC was looking for a partner that could provide turnkey service from start to finish.
Their past booths at ALA weren’t meeting their benchmarks, and attendees were
struggling to navigate their booth layout. OCLC also had several separate product
‘themes’ they wanted attendees to interact with and learn about. Their goal was for each
theme to feel distinct, but still connected to the overall OCLC brand.
We designed their 30x40 booth with an optimal flow for attendee engagement, making it
welcoming and approachable. Interactive elements were strategically placed throughout
the booth encouraging conversation with the right people. The hierarchy of messaging
was key to providing overall OCLC brand recognition, while featuring the four product
themes. We used the OCLC color palette to differentiate each product theme, while
staying consistent with the OCLC brand and providing eye-catching booth components.
OCLC was thrilled with the attendance, engagement, and overall design of their booth
at ALA. Quality lead captures improved by 146% from the previous year, far exceeding
their benchmark goal. Most importantly, the booth solidified their four product themes as
valuable, distinct elements of the OCLC brand.