JIBE
Launched in 2009, Jibe provides cloud-based recruiting technology solutions that make recruiting focus on people, not process. Jibe combines a rare mix of outstanding leadership, strong financial backing, a killer platform, and a solid customer base of Fortune 1000 companies.
OBJECTIVE
Jibe wanted to enter the crowded, but low-tech world of personnel recruiting with its high-tech solution. The key to this market entry was developing a very targeted trade show plan and exhibiting with an innovative and robust exhibit presence that would give them instant credibility on the tradeshow floor. The final criteria was that all exhibit structure had to be rented solutions, as they wanted their “look” to change at each conference.
SOLUTION
The primary challenge for our design team was to provide an exhibit experience that looked completely custom, but that included only rental structural applications. The final design utilized a dramatic overhead presence, unique demo stations, and a functioning private executive conference area. Given the fact very few members of the Jibe team had ever worked a trade show booth, they also took advantage of Exhibitpro’s expertise and staff training.
RESULTS
Jibe gained instant credibility in the marketplace with executive-level and decision making attendees, and “far exceeded” their expectation of qualified leads. They continue to evolve their trade show plan and have increased their footprint at upcoming events.
