Hush Puppies is an international brand providing contemporary, casual footwear to all.
Hush Puppies was looking to create a space that reinforced their brand, and made their
product the focus in the retail environment, with only 100 sq. ft. to utilize. Not only was
space limited, but time as well. Hush Puppies’ agency, Big Red Rooster, connected with
Exhibitpro on April 8th to discuss initial concepts, and the booth was designed, built,
shipped, and installed on May 14th. Additionally, Hush Puppies wanted to incorporate
existing retail fixtures into their new booth, but the structures were extremely time
consuming and tedious to assemble. Overall, Hush Puppies was looking for a partner
who could emulate their retail environment, deliver on time, and highlight their product.
This project was a true collaboration between Exhibitpro, Hush Puppies, and Big Red
Rooster on design intent, modular assets, and precisions fabrication. Exhibitpro worked
with Hush Puppies to identify the pros and cons of using their existing retail structures in
a temporary environment. The pro being that they would be using the actual material
used in their brick and mortar environments. The cons were that the material was extremely heavy, and therefore would be costly to ship. Also, the material was not meant for temporary installations and would take considerable time to install dismantle. It was determined that Hush Puppies would lean on Exhibitpro's team of experienced fabricators to create a realistic retail environment that was both lightweight and easy to
The exhibit walls were intentionally made white in order for the colorful Hush Puppies
shoes to pop in the space. To emulate their retail environment, we used shiplap wood
walls, and grass inspired flooring to help complete the fresh feel of the space. While the
shoes were the focus of the space, high tension, backlit fabric graphics, and digital
displays were used for brand awareness and product knowledge for the attendees.
Overall, Hush Puppies with thrilled with the retail environment that invited attendees to
experience their brand, but more importantly their shoes! They also enjoyed the added
benefits of easy assembly and lightweight shipments.