CARDINAL HEALTH BRANDED ENVIRONMENTS

OBJECTIVE

Cardinal Health is a global, integrated healthcare services and products company, providing customized solutions for hospitals, health systems, pharmacies, ambulatory surgery centers, clinical laboratories, and physician offices worldwide. Backed by nearly 100 years of experience, with approximately 50,000 employees in 46 countries, Cardinal Health ranks among the top 25 on the Fortune 500. With so many facilities, and frequent acquisitions and mergers, Cardinal Health’s desire was to consistently tell their brand story across their every-changing enterprise and facilities. Their biggest question was, “Where do we start?”

Exhibitpro Branded Environment Cardinal Health

SOLUTION

Exhibitpro worked closely with the Cardinal Health brand team to understand their vision and hone in on what was important to them and their audience. Exhibitpro then developed a toolkit for branding Cardinal Health spaces that included best practices for logo implementation, a paint plan, mission, vision, and value graphics, integration of dynamic solution and services photography, and more. Exhibitpro was able to transform seemingly overwhelming tasks into manageable procedures that could be accomplished on-time and on-budget.

Exhibitpro Case Studies Cardinal Health Branded Environments

RESULTS

Over a 10-year period, Exhibitpro has used this plan, in collaboration with Cardinal Health, to successfully install hundreds of thousands of square feet of branded environments across several locations. By facilitating a survey to employees before and after branding a space, Cardinal Health was able to see the positive impact of their environments. After installation, employees felt more connected to Cardinal Health, recognizing that they were more than just a facility, but an integral part of the Cardinal Health team. The branded spaces helped Cardinal Health effectively tell their story to everyone who entered: employees, clients, visitors, and the community alike.

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