ALASKOMEGA, SUPPLY SIDE WEST 2019

AlaskOmega leads the market in oil freshness, providing consumers with the only USmade, fresh omega-3 concentrates sustainably sourced from Wild Alaskan Pollock.

Exhibitpro Case Study AlaskOmega Supply Side WEst 2019

OBJECTIVE

Supply Side West is an annual nutrition and dietary supplement show with over 1,300 exhibitors in attendance. AlaskOmega attends this show each year to engage with existing customers, and make connections with potential new customers. Their 20’x20’ booth space needed to reinforce their brand and provide a private meeting space for client discussions.

SOLUTION

AlaskOmega’s exhibit was designed to look like an Alaskan fishing village to communicate their Alaskan brand, with a two-story structure to catch attendees’ eyes from across the show floor. Imagery of the Alaskan wilderness and wild pollock, along with video elements, helped to tell their product story. Barstool seating and tables provided a casual space for attendee engagement, while a glass-enclosed meeting room allowed for more in-depth, private conversations.

RESULTS

AlaskOmega’s unique exhibit at Supply Side West 2019 stood out on the show floor, while effectively communicating their product message and brand promise. The space allowed booth staff to successfully engage with their target audience and sustain/create valuable client relationships. Booth staff saw an uptick in traffic and interest from show attendees with their new exhibit presence, while maintaining their ideal brand positioning. The results of the 2019 show helped prompt AlaskOmega to commit to attending Supply Side West 2020.

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