Case Studies

ABB

Vision Expo West 2019

ABB Optical Group is America’s leading authorized distributor of all major soft contact lenses. Vision Expo West is the largest optical event in America, bringing in over 15,000 eyecare professionals, buyers and influencers. Vision Expo West 2019 served as the perfect event to launch the new ABB look. 

Objective:

ABB, going through a major brand overhaul, wanted to reintroduce itself to the marketplace, while also promoting two additional divisions of service. Special attention needed to go into the design and planning, ensuring the 20’ x 60’ exhibit provided the appropriate messaging and impact. ABB desired a space that mimicked the aesthetic of their new logo and created a connection with their audience. In addition, the custom exhibit experience needed to meet measurable ROI objectives communicated during the discovery process. 

Solution:

The booth’s layout included three distinct sections, representing ABB’s 3 service divisions. Rounded couches and circular carpet emulated the ABB logo, while overhead signage provided a clear indication of each vertical. The open floor plan allowed for easy interaction with attendees, and demo stations provided a hands-on experience with ABB’s services.

Throughout the process, our team helped ABB navigate the ins and outs of the show, providing insight and ideas for efficacy. Our onsite team helped ensure a hassle-free show experience for the ABB team. 

Results:

Not only did the exhibit experience exceed expectations, but the show served as a successful launching pad for ABB’s new divisions. Our post-show audit helped reconcile convention center overcharges, and ABB committed to attend the Spring version of the event in New York City.


Netsmart

CONNECTIONS2019

Netsmart is the leading provider of health information technology, including electronic health records for more than 30,000 human services and post-acute care organizations. Each year, they hold a user conference with an emphasis on education for their clients and prospects, called CONNECTIONS, focused on collaboration and shared progress achieved in healthcare IT.

Objective:

Exhibitpro has worked with Netsmart to create their CONNECTIONS conference for the last 11 years, with the goal of year over year improvement in the client experience. What began in a 40’ x 120’ ballroom, has evolved into a 191’ x 106.5’ exhibit hall space. Netsmart wanted to create a collaborative environment for learning tailored specifically to each of the communities they serve, while also creating focused spaces for new product launches to generate excitement and increase revenue. CONNECTIONS was continuing to grow in size and scope, however in 2019 due to increased attendance and a flat budget, Netsmart had less budget to work with for this portion of the conference.

Solution:

The moment CONNECTIONS2018 was over, we began planning for 2019. We created cost-conscious solutions through repurposed components. New product launches were strategically placed in areas with the highest traffic, and each community was given their own space for optimal traffic flow, geared at timely and targeted conversations to grow the Netsmart pipeline.

Results:

Netsmart called CONNECTIONS2019 their best year yet. There were more attendees and more traffic for their largest event to date. Collaboration thrived and new products were successfully introduced with audience excitement – all while remaining within budget and helping to grow the Netsmart pipeline two-fold from the 2018 event.

Schoology

ISTE 2019

Schoology is a revolutionary learning management system for K-12 and higher education institutions.

Objective:

In 2018, Schoology approached Exhibitpro looking to refresh their trade show experience for 2019, starting with ISTE. ISTE is an annual technology education conference attended by teachers, faculty, administrators, and experts alike. Schoology’s existing booth lacked personality and did not accurately represent their brand or products. Their exhibit at ISTE 2019 needed to house multiple demo stations and a semi-private meeting space within a 20x20 convertible floorplan that better told their story.

Solution:

Through the discovery process, Exhibitpro identified Schoology’s goals and developed a deep understanding of their platform and brand. Using their existing structure, Exhibitpro built out a visual representation of the Schoology brand with colorful, fun, and welcoming elements. The space could be transformed to a 20x30 for versatility at the other shows throughout the year, and included 4 demo stations with a semi-private meeting space at the center for conversations with attendees.

Result:

The booth checked all of the boxes for Schoology. They felt that the booth perfectly encapsulated their brand, and was the best-looking exhibit at the show. It was noticed by both attendees and competitors, and consistently received positive feedback. The exhibit was the perfect starting point for Schoology’s trade show refresh and the rest of their 2019 trade show schedule with Exhibitpro.


Tripleseat

HITEC 2019

Tripleseat creates intuitive, easy-to-use sales and event management software for restaurants, hotels, and unique venues. Their solutions help increase event sales and streamline the planning process for their clients.

Objective:

Tripleseat attends HITEC each year with a different theme, looking to elevate the attendee experience. For HITEC 2019, Tripleseat envisioned creating a booth reminiscent of a fishing lodge/cabin to reflect their clients’ unique venues, while also attracting attendees and providing demos of their product.

Solution:

The final exhibit included a custom-made wood structure, faux-wood floors, barn doors, and string lights to create a lodge-like atmosphere. A dock draped in nets and buoys was the perfect spot for a fishing simulator, complete with a fishing rod and monitor designed to mimic a typical fishing experience. Two demo stations and an interactive display gave attendees a chance to try out Tripleseat’s software.

Results:

Tripleseat’s booth at HITEC 2019 was a huge hit. The fishing simulator and unique look of the booth helped ‘reel in’ a large number of attendees to speak with booth staff and try out demos. Tripleseat has committed to HITEC 2020 with a new theme aimed at elevating the experience even further.


AlaskOmega

Supply Side West 2019

AlaskOmega leads the market in oil freshness, providing consumers with the only US-made, fresh omega-3 concentrates sustainably sourced from Wild Alaskan Pollock.

Objective:

Supply Side West is an annual nutrition and dietary supplement show with over 1,300 exhibitors in attendance. AlaskOmega attends this show each year to engage with existing customers, and make connections with potential new customers. Their 20’x20’ booth space needed to reinforce their brand and provide a private meeting space for client discussions.

Solution:

AlaskOmega’s exhibit was designed to look like an Alaskan fishing village to communicate their Alaskan brand, with a two-story structure to catch attendees’ eyes from across the show floor. Imagery of the Alaskan wilderness and wild pollock, along with video elements, helped to tell their product story. Barstool seating and tables provided a casual space for attendee engagement, while a glass-enclosed meeting room allowed for more in-depth, private conversations.

Results:

AlaskOmega’s unique exhibit at Supply Side West 2019 stood out on the show floor, while effectively communicating their product message and brand promise. The space allowed booth staff to successfully engage with their target audience and sustain/create valuable client relationships. Booth staff saw an uptick in traffic and interest from show attendees with their new exhibit presence, while maintaining their ideal brand positioning. The results of the 2019 show helped prompt AlaskOmega to commit to attending Supply Side West 2020.


Jibe

High-Impact Design Brings Jibe to the Forefront of Industry

Launched in 2009, Jibe provides cloud-based recruiting technology solutions that make recruiting focus on people, not process. Jibe combines a rare mix of outstanding leadership, strong financial backing, a killer platform, and a solid customer base of Fortune 1000 companies.

Objective:

Jibe wanted to enter the crowded, but low-tech world of personnel recruiting with its high-tech solution. The key to this market entry was developing a very targeted trade show plan and exhibiting with an innovative and robust exhibit presence that would give them instant credibility on the tradeshow floor. The final criteria was that all exhibit structure had to be rented solutions, as they wanted their “look” to change at each conference.


Solution:

The primary challenge for our design team was to provide an exhibit experience that looked completely custom, but that included only rental structural applications. The final design utilized a dramatic overhead presence, unique demo stations, and a functioning private executive conference area. Given the fact very few members of the Jibe team had ever worked a trade show booth, they also took advantage of Exhibitpro’s expertise and staff training.

Results:

Jibe gained instant credibility in the marketplace with executive-level and decision making attendees, and “far exceeded” their expectation of qualified leads. They continue to evolve their trade show plan and have increased their footprint at upcoming events.

Adidas

Private Meeting Spaces and Selling Stations Enable Adidas to Launch Collegiate Line 

From its founding in 1924, Adidas embarked on a mission to provide athletes with the best possible equipment. Gold medals in Amsterdam (1928, Lina Radke) and Berlin (1936, Jesse Owens) were just the beginning of the story. Today, the Adidas global brand ranks second worldwide in sales of athletic shoes and apparel, and their products being sold in almost 200 countries.

Objective:

Adidas sought to create an exhibit experience that positioned them as the global leader in collegiate apparel. Certainly not new to tradeshow marketing, the Adidas leadership team’s objective was quite simply to “step up their game” from previous shows. The exhibit space needed to be “very functional” and include private meeting and selling spaces, and merchandising areas - but also private, as the attendee audience was by invitation only.


Solution:

As the primary exhibit objective was that of privacy, the exhibit utilized a “fortress design.” A bold entryway served as a gateway to the space, and live TV was used to enhance the experience. High-impact graphic applications and strong logo presence were coupled with multiple merchandising areas to support the brand. Finally, functionality was accomplished through the use of comfortable, private meeting and selling spaces, and an innovative merchandising solution.

Results:

While measurable results from the engagement are still pending, Adidas’ stakeholders raved about the experience. The exhibit was “extremely well received” by the attendee audience, and allowed the Adidas team the ability to tell “key stories.”