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Creativity to Boost Engagement at ASHP Midyear Trade Show

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The American Society of Hospital Pharmacists (ASHP) Midyear Clinical Meeting is the largest gathering of pharmacists in the world. The 2016 meeting was a record breaking event, with over 25,000 pharmacy professionals from 86 different countries in attendance. The meeting consists of five days of continuing education sessions and face-to-face networking opportunities to help attendees refresh their knowledge and skills. Exhibitors are able to make meaningful relationships with attendees, with a 28 to 1 ratio of pharmacy professional attendees to exhibiting companies. This allows exhibitors to promote themselves effectively to their target audience.


Our client, Cardinal Health, exhibited at the 2015 show with their “Change the Mindset” campaign. The booth featured a left brain/right brain test that resulted in tailored solutions based on the results. The solutions lead visitors to various kiosks to fit their needs based on the score. This was a highly interactive activity for Cardinal Health to engage with visitors and showcase their different products in a new, exciting, and creative way. Exhibit(pro) tip: find a memorable way to showcase your brand while engaging with booth visitors at the same time.


The ASHP Midyear Clinical Meeting is a highly educational business-to-business show with a diverse audience. The meeting has a heavy student population in addition to executives and other pharmacy professionals. It is important for exhibitors to be able to attract and communicate effectively to different audiences. In addition to in-show communication, having a post-show communication plan is crucial. Since the show is at the end of the year, it is imperative to develop a strategy for solid follow-up communication around the holiday season.


The 2018 ASHP Midyear Clinical Meeting will be an excellent place for your business to show off new products and innovations to current and emerging leaders in the health-system pharmacy industry. ASHP provides a space for businesses to connect and network with each other while learning and discovering new industry trends, companies, products and solutions. If you are interested in attending, you can register here.

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