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INNOVATION EDGE: DESIGN AN EXPERIENCE THAT CONNECTS WITH BOTH HEAD AND HEART
Studies have long shown that when it comes to consumer purchase behavior, it’s emotion, not function that drives decision-making. Sure,
PARTNER SPOTLIGHT: YEAR IN REVIEW
At this time of the year, we often find ourselves asking the same question that many of you are probably
THE TIMES THEY ARE A CHANGIN’
Just as modern technology has influenced everyday consumer lives – from mobile phones, to augmented reality, to self-driving cars –
WHAT WE’RE MOST THANKFUL FOR
We love this time of year. It’s the time where we like to pause, reflect upon, and celebrate all the
IN THE TRADE SHOW WORLD, RELATIONSHIPS MEAN BUSINESS
160 years. That’s how long the trade show industry has been around. Obviously, throughout time, the industry has morphed and
INNOVATION EDGE: POWER ON YOUR FACE-TO-FACE MARKETING EFFORTS
The advent of digital and mobile technology has changed the way we live, work, and network. It’s dramatically influenced our
WHAT’S HAPPENING @ EXHIBITPRO:
Ordinarily we reserve this area to talk about all the things happening at Exhibitpro – past, present and future. But
PARTNER SPOTLIGHT: OHIO SOYBEAN COUNCIL
For generations, the Ohio State Fair has been known as a place that families can experience educational activities (not to
BUDGET MATTERS: TIPS FOR KEEPING CONTROL OF YOUR SHOW SERVICES BUDGET
At a time of flat inflation, show services costs continue to rise at an extraordinarily rapid rate, putting a greater
