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CREATIVITY TO BOOST ENGAGEMENT AT ASHP MIDYEAR TRADE SHOW
The American Society of Hospital Pharmacists (ASHP) Midyear Clinical Meeting is the largest gathering of pharmacists in the world. The
THE IMPORTANCE OF COMPLETING A POST TRADE SHOW REVIEW
With the crazy schedules of marketing and event managers, it is difficult to find the time to do a thorough
THE THEME FOR EXHIBITORS AT HIMSS 2018 – ATTENDEE ENGAGEMENT
For anyone who has attended the HiMSS Conference, you know it can be overwhelming. This year, over 1,300 exhibitors showcased
HOW TO CALCULATE TRADE SHOW ROI?
One of the most common question asked of any marketing team after exhibiting at a trade show is, “What is
ENGAGE ATTENDEES AT THE HIMSS ANNUAL CONFERENCE
The HiMSS annual conference and exhibition brings together more than 40,000 health IT professionals, clinicians, executives and vendors from around
KNOW YOUR AUDIENCE AT THE ARNOLD CLASSIC EXPO
Every year, the Arnold Classic Sports Festival attracts fitness junkies and novices alike to Columbus, Ohio to experience the nation’s
GIVING THANKS IN 2017
It’s hard to believe that 2017 is already coming to a close – what an incredible year it’s been! From
DESIGN TRENDS FOR TODAY’S CUSTOMERS
Gone are the days of “billboard” marketing, where logos, product shots, and carefully-crafted messages were used as primary selling methods.
TRADE SHOW EXHIBITS… HOW MUCH DO THEY COST?
When designing a new exhibit experience, the first two questions I normally receive are “can you meet my deadline?” and
