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One of the most common question asked of any marketing team after exhibiting at a trade show is, “What is our return on investment (ROI)?” The answer to this question is integral in determining if a show strategy was successful, and can affect your allocated budget for shows moving forward. As you can see in the data below, collected by The Exhibit Survey from 2010-2015, over 80% of show attendees have buying power. Therefore, it is important to have a sound strategy to reach those attendees and increase revenue. Many of our clients come to us, asking if there is any magical tool out there that easily calculates ROI from a trade show, and while there are many tools and technology that can help, there is no one-step solution. ...

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The HiMSS annual conference and exhibition brings together more than 40,000 health IT professionals, clinicians, executives and vendors from around the world. Exceptional education, world class speakers, cutting edge health IT products and powerful networking are hallmarks of this industry leading conference. During this conference, attendees will have the opportunity to explore the continued learning sessions, and potential partnerships with more than 1,300 exhibitors.

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Every year, the Arnold Classic Sports Festival attracts fitness junkies and novices alike to Columbus, Ohio to experience the nation’s largest health and fitness exposition. Beginning in 1989, the Arnold started as a one-day bodybuilding competition and today, it includes every aspect of the fitness world. The 2017 show experienced a total attendance of 200,000 people from all over the US and 80 different countries. The expo features more than 1,000 booths that showcase the latest trends in sports equipment, apparel and nutrition.

In 2015, our client, Crazy Richard’s Peanut Butter, showcased a new “performance” product line at the Arnold Sports Festival. The new line takes their original natural peanut butter powde...

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There may be a chill in the air, but the first quarter Exhibitpro client show schedule is on fire! We are excited to see all the new, innovative exhibits that will be gracing trade show floors across the country this quarter – and our team will be alongside every step of the way to ensure our clients have the most successful events!

Will you be attending any of these shows? If so, let us know. We’d love to grab coffee or walk the show floor with you.

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From welcoming new faces, to expanding our footprint along the east coast, to injecting a fresh personality into our brand; it has been quite a year of evolution for our team! As we began 2017, we set some big goals; and, as we wrap up the year, we’re proud to deliver one of our biggest internal accomplishments yet! Introducing the new, improved Exhibitpro.net.

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It’s hard to believe that 2017 is already coming to a close – what an incredible year it’s been! From creating new experiences for long-time clients to welcoming new clients and faces into the Exhibitpro family, this year has been filled with so many wonderful blessings. As the year draws to a close, we want to extend our warmest thanks to our greatest blessings: our clients, partners, associates, friends, and family. To each and every one of you, thank you for your continued support, partnership, and friendship. From our family to yours, happy holidays!

This is "Thank You! Exhibitpro 2017 Year in Review" by Exhibitpro on Vimeo, the home for high quality videos and the people who love them.

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On July 12, we had the pleasure of welcoming several local business, marketing, and technology leaders into our headquarters to engage in a first-of-its-kind discussion around how technology is impacting the future of the face-to-face marketing community.
Throughout the day, we shared in collective learning sessions, gleaned insights from industry experts, and experienced first-hand some of the trends affecting today (and tomorrow’s) customers. Plus, everyone who visited the showroom was encouraged to play our Make a Difference PLINKO game to help raise funds to support local causes.

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Trends in Technology

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As the year winds down, the Exhibitpro client show schedule is heating up! This quarter, our team will be traveling to more than 60 shows – from Maryland to Hawaii – to ensure our clients close out the year with successful events.

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Gone are the days of “billboard” marketing, where logos, product shots, and carefully-crafted messages were used as primary selling methods. In today’s world, creative design has become much more important – and far more complex. Today’s customers are looking for more from their partners. They want to do business with brands who offer products and services that solve their challenges, but also those who align with their values.That means that creative design for face-to-face marketing needs to evolve, too. The key to success is creating experiences that leap off the page – literally and figuratively. Designing wow-worthy exhibits means offering multi-dimensional experiences that give customers the chan...

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When designing a new exhibit experience, the first two questions I normally receive are “can you meet my deadline?” and “how much is it going to cost?” The deadline question is generally easy. The pricing question is a little more complex. Not because I don’t want to provide an answer…it would actually be much easier, and streamline the process for my team and me if I could. But, because exhibit experiences are ‘one off’ custom solutions designed for your unique brand…they tend to take on a creative life of their own. Just as your business differs from your competitors, so should your exhibit experience. The fact is, we do not live in a “one size fits all” SKU driven ind...

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