Blog

In February of 2019, more than 45,000 people flocked to Orlando. No, this was not to check out the new Toy Story Land at Disney World - this was for the leading health information and technology conference! The 2019 HiMSS Global Conference & Exhibition brought together professionals from over 90 countries to partake in over 300 education sessions, and to speak with over 1,300 vendors.

temp-post-image

Exhibitpro at HiMSS 2019

Read more

1. Don’t be afraid to come up with stupid ideas

temp-post-image
Read more
temp-post-image
Read more
temp-post-image
Read more
temp-post-image
Read more

Thank you to all who attended Exhibitpro's IMPACT 2018 event. Over 100 attendees experienced and demo'd the newest event and trade show technology, networked with industry professionals and interacted with global marketing experts who participated in our panel discussion.

The words of the day seemed to be 'purposeful' and 'targeted'.

Alison Shurell shared her ideas around creative and purposeful engagement, and gave her opinion why "bigger is not always better" when it comes to trade shows and events. She discussed her team's initiative to identify smaller and more targeted exhibiting opportunities.

Leslie Johnson commented on the importance of fully understanding the attendee audience at each trade show and event, and of tailoring your ...

Read more

Exhibit design trends strive to engage people on different levels., The demand for visually stunning, interactive designs are transforming trade shows. There are several elements that exhibitors can take advantage of to ensure that they are being remembered on the show floor. These elements range from architectural to color trends, and use of material and technology.

Today, let’s discuss exhibit trends every company participating in trade shows needs to know.

Trend One: Immersive Design with Purpose

This year’s big focus won’t go out of style any time soon. For booth visitors, it’s about the total experience – from start to finish. It is not just about a beautiful exhibit – it needs to have purpose and ...

Read more

If you’ve ever attended a trade show, chances are your hotel trash can is full of promotional items that you don’t want or need. Promotional merchandise has long been used to create brand recognition and help you remember a company long after you have returned home from the show. While it’s true that most of us enjoy receiving items for free, has a branded pen really been the difference maker in closing that big deal? It seems that promotional items may be losing their effectiveness. So, how can they be used purposefully and effectively?

MAKE IT PURPOSEFUL

Simply buying branded items in bulk and handing them out to the masses is a thing of the past. I think we have all heard a booth staffer at the end of the show, asking attendees to take ...

Read more

temp-post-image

The American Society of Hospital Pharmacists (ASHP) Midyear Clinical Meeting is the largest gathering of pharmacists in the world. The 2016 meeting was a record breaking event, with over 25,000 pharmacy professionals from 86 different countries in attendance. The meeting consists of five days of continuing education sessions and face-to-face networking opportunities to help attendees refresh their knowledge and skills. Exhibitors are able to make meaningful relationships with attendees, with a 28 to 1 ratio of pharmacy professional attendees to exhibiting companies. This allows exhibitors to promote themselves effectively to their target audience.


Our client, Cardinal Health, exhibited at the 2015 show with their “Change the Mindset” campaign. The booth featured a left brain/right brain test that resulted in tailored solutions based on the results. The solutions lead visitors to various kiosks to fit their needs based on the score. This was a highly interactive activity for Cardinal Health to engage with visitors and showcase their different products in a new, exciting, and creative way. Exhibit(pro) tip: find a memorable way to showcase your brand while engaging with booth visitors at the same time.


The ASHP Midyear Clinical Meeting is a highly educational business-to-business show with a diverse audience. The meeting has a heavy student population in addition to executives and other pharmacy professionals. It is important for exhibitors to be able to attract and communicate effectively to different audiences. In addition to in-show communication, having a post-show communication plan is crucial. Since the show is at the end of the year, it is imperative to develop a strategy for solid follow-up communication around the holiday season.


The 2018 ASHP Midyear Clinical Meeting will be an excellent place for your business to show off new products and innovations to current and emerging leaders in the health-system pharmacy industry. ASHP provides a space for businesses to connect and network with each other while learning and discovering new industry trends, companies, products and solutions. If you are interested in attending, you can register here.

temp-post-image
Read more

GET IN TOUCH