Blog

temp-post-image
Read more

Thank you to all who attended Exhibitpro's IMPACT 2018 event. Over 100 attendees experienced and demo'd the newest event and trade show technology, networked with industry professionals and interacted with global marketing experts who participated in our panel discussion.

The words of the day seemed to be 'purposeful' and 'targeted'.

Alison Shurell shared her ideas around creative and purposeful engagement, and gave her opinion why "bigger is not always better" when it comes to trade shows and events. She discussed her team's initiative to identify smaller and more targeted exhibiting opportunities.

Leslie Johnson commented on the importance of fully understanding the attendee audience at each trade show and event, and of tailoring your ...

Read more

Exhibit design trends strive to engage people on different levels., The demand for visually stunning, interactive designs are transforming trade shows. There are several elements that exhibitors can take advantage of to ensure that they are being remembered on the show floor. These elements range from architectural to color trends, and use of material and technology.

Today, let’s discuss exhibit trends every company participating in trade shows needs to know.

Trend One: Immersive Design with Purpose

This year’s big focus won’t go out of style any time soon. For booth visitors, it’s about the total experience – from start to finish. It is not just about a beautiful exhibit – it needs to have purpose and ...

Read more

If you’ve ever attended a trade show, chances are your hotel trash can is full of promotional items that you don’t want or need. Promotional merchandise has long been used to create brand recognition and help you remember a company long after you have returned home from the show. While it’s true that most of us enjoy receiving items for free, has a branded pen really been the difference maker in closing that big deal? It seems that promotional items may be losing their effectiveness. So, how can they be used purposefully and effectively?

MAKE IT PURPOSEFUL

Simply buying branded items in bulk and handing them out to the masses is a thing of the past. I think we have all heard a booth staffer at the end of the show, asking attendees to take ...

Read more

temp-post-image

The American Society of Hospital Pharmacists (ASHP) Midyear Clinical Meeting is the largest gathering of pharmacists in the world. The 2016 meeting was a record breaking event, with over 25,000 pharmacy professionals from 86 different countries in attendance. The meeting consists of five days of continuing education sessions and face-to-face networking opportunities to help attendees refresh their knowledge and skills. Exhibitors are able to make meaningful relationships with attendees, with a 28 to 1 ratio of pharmacy professional attendees to exhibiting companies. This allows exhibitors to promote themselves effectively to their target audience.


Our client, Cardinal Health, exhibited at the 2015 show with their “Change the Mindset” campaign. The booth featured a left brain/right brain test that resulted in tailored solutions based on the results. The solutions lead visitors to various kiosks to fit their needs based on the score. This was a highly interactive activity for Cardinal Health to engage with visitors and showcase their different products in a new, exciting, and creative way. Exhibit(pro) tip: find a memorable way to showcase your brand while engaging with booth visitors at the same time.


The ASHP Midyear Clinical Meeting is a highly educational business-to-business show with a diverse audience. The meeting has a heavy student population in addition to executives and other pharmacy professionals. It is important for exhibitors to be able to attract and communicate effectively to different audiences. In addition to in-show communication, having a post-show communication plan is crucial. Since the show is at the end of the year, it is imperative to develop a strategy for solid follow-up communication around the holiday season.


The 2018 ASHP Midyear Clinical Meeting will be an excellent place for your business to show off new products and innovations to current and emerging leaders in the health-system pharmacy industry. ASHP provides a space for businesses to connect and network with each other while learning and discovering new industry trends, companies, products and solutions. If you are interested in attending, you can register here.

temp-post-image
Read more
temp-post-image

For anyone who has attended the HiMSS Conference, you know it can be overwhelming. This year, over 1,300 exhibitors showcased their products and services to more than 40,000 attendees - seemingly occupying every square inch of space at The Sands Expo and Convention Center. But from an exhibiting standpoint something was noticeably different. At previous HiMSS conferences, the trade show floor was overflowing with the biggest, brightest, latest, and greatest exhibits. The past three conferences feeling much like an "arms race" of cool technology. But this year saw a seismic shift in strategy. Exhibitors finally recognized that, while cool technology stops attendees in their tracks - it does not necessarily move them from the aisles, into your exhibit space.

Read more

temp-post-image

One of the most common question asked of any marketing team after exhibiting at a trade show is, “What is our return on investment (ROI)?” The answer to this question is integral in determining if a show strategy was successful, and can affect your allocated budget for shows moving forward. As you can see in the data below, collected by The Exhibit Survey from 2010-2015, over 80% of show attendees have buying power. Therefore, it is important to have a sound strategy to reach those attendees and increase revenue. Many of our clients come to us, asking if there is any magical tool out there that easily calculates ROI from a trade show, and while there are many tools and technology that can help, there is no one-step solution. ...

Read more

The HiMSS annual conference and exhibition brings together more than 40,000 health IT professionals, clinicians, executives and vendors from around the world. Exceptional education, world class speakers, cutting edge health IT products and powerful networking are hallmarks of this industry leading conference. During this conference, attendees will have the opportunity to explore the continued learning sessions, and potential partnerships with more than 1,300 exhibitors.

temp-post-image
Read more

Every year, the Arnold Classic Sports Festival attracts fitness junkies and novices alike to Columbus, Ohio to experience the nation’s largest health and fitness exposition. Beginning in 1989, the Arnold started as a one-day bodybuilding competition and today, it includes every aspect of the fitness world. The 2017 show experienced a total attendance of 200,000 people from all over the US and 80 different countries. The expo features more than 1,000 booths that showcase the latest trends in sports equipment, apparel and nutrition.

In 2015, our client, Crazy Richard’s Peanut Butter, showcased a new “performance” product line at the Arnold Sports Festival. The new line takes their original natural peanut butter powde...

Read more

GET IN TOUCH