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3 Techniques to Creating Memorable Digital Experiences

digital brand experience

So, your team has decided now is the right time to connect with your customers virtually. (Or maybe you’re still deciding if a virtual experience is right for your company.) You have your end goal in mind, but you’re not sure how that translates into a virtual experience – What types of digital experiences are there? What will yours look like? What will the user experience be? How will you encourage ROI?

A ‘virtual experience’ can have a variety of different meanings and applications. There isn’t a one-size fits all example. Your experience is strategically created to suit your objectives and appeal to your audience. 

So, what is the right digital experience for your brand? Let’s explore some types of digital experiences, their benefits, and who they may be right for.

1. Interactive Environment

Your environment is specific to you. Each experience is custom created for your brand, your needs, and your customers. Some settings could include:

  • Recreate a familiar environment to the customer (doctor’s office, retail environment, etc.)
  • Give your customers a tour of a corporate space (office, meeting room, warehouse, assembly line, etc.)
  • Design your own event space
  • Example: Demo our virtual environment

No matter the setting, your interactive environment will be just that…interactive. Tell a story, inform your customer, gamify your offering, immerse your audience in an experience that’s unique to your brand.

We recommend this option if:

  • Your audience has special attachment to an environment
  • You want to share your unique selling experience with customers despite location
  • You want to create an experience that would be too costly to create in person

2. Virtual Product Demonstration

A virtual product demonstration is an opportunity for your consumers to interact with your product from the comfort and safety of their home location. 

Your product is accurately modeled and available for in-depth interaction and information gathering. Product demonstrations are realistic and precise, showing the scale and details important to your audience. 

Perhaps your customers would benefit from an in-depth pull-apart of your product? In-person, this would be difficult to do, but virtually, it’s easy. At the push of a button, your product can be animated to break apart and show each piece that makes it up, giving your audience ultimate transparency into your product line.

We recommend this option if:

  • You’re launching a new product
  • Your product is highly technical and requires in-depth preliminary knowledge
  • Consumers historically gain interest in your products after interacting with them

3. Gamify Your Content

Gamification is a popular term these days and with so much use, sometimes the meaning can get lost. Gamification in your virtual experience can take many forms. It’s about transforming ordinary tasks and content into engaging, one-of-a-kind experiences that leave a lasting impression with your audience. 

Often, a common theme among gamification is the inclusion of choice for users. A wall of text can be a daunting sight to users. With no opportunity for interaction, your audience can be left fatigued and disinterested. Gamification can be as simple or as complex as you’d like. A simple way to ‘gamify’ text is by introducing themed drag and drop, sliding, and other interactable moments. By incorporating games, your experience and content becomes more digestible and memorable for your audience, helping your team reach your experience objectives.

We recommend this option if:

  • You’re looking for an engaging way to educate your audience
  • You have a lot of content to present

The Starting Line

This barely scratches the surface of what’s possible in a virtual experience. With so many choices and options for customization, we know it can feel overwhelming. So, where do you start? 

Our team is experienced in identifying your goals and translating them into a strategic, one-of-a-kind digital experience. We’re here to help you through every step of the process, starting with a discovery call.

You can also check out some of our other blogs for more information on digital experiences.

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