Day: December 13, 2016

INNOVATION EDGE: DESIGN AN EXPERIENCE THAT CONNECTS WITH BOTH HEAD AND HEART

Studies have long shown that when it comes to consumer purchase behavior, it’s emotion, not function that drives decision-making. Sure, when evaluating a new product/brand/service, consumers will look for details, statistics, and information to help determine if a certain pet or baby food should fall within their consideration set. But, what most often pushes the …

INNOVATION EDGE: DESIGN AN EXPERIENCE THAT CONNECTS WITH BOTH HEAD AND HEART Read More »

Close Bitnami banner
Bitnami