Day: February 26, 2016

BUDGET MATTERS: GETTING THE MOST IMPACT FROM YOUR TRADE SHOW

From the introduction of new technology to the ever-growing importance of strong lead-retrieval programs, the exhibit industry has rapidly evolved over the past few years. As a custom trade show exhibit house with more than 25 years specializing in full service trade show marketing efforts, EXHIBITPRO has been on top of the developments every step of the …

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INNOVATION EDGE: THE POWER OF HUMAN CONNECTION

Digital and traditional marketing methods can be effective ways to increase brand awareness, but they aren’t necessarily the most important tools in your toolkit when it comes to procuring new clients and closing sales. If done correctly, still nothing compares to the opportunity face-to-face marketing can provide with meeting, qualifying, engaging, and converting prospects into …

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PARTNER SPOTLIGHT: SHINING A LIGHT ON WORTHINGTON INDUSTRIES

Remember earlier when we talked about creating a truly impactful experience? This quarter, we’d like to shine a light on a client who did exactly that: Worthington Industries. In mid-2015, the Bernzomatic brand (distributed by Worthington Industries) was undergoing a brand identity transformation. The old positioning was heavily product centric. The new positioning shifts the …

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