Strategy

RESEARCH, STRATEGIZE, EXECUTE, EVALUATE... REPEAT

Strategy is understanding a desired outcome, and creating a well defined path to reach this destination. Our clients generally have a good understanding of what they want at the end of their journey...but don't always have time to strategically research and manage each step to get there. By utilizing collaborative discovery to identify measurable objectives, and building action plans for each - we create a defined roadmap for your journey, and ensure all desired initiatives are addressed. Our team of in-house strategist consistently evaluate performance, and evolve strategy based on analytics and outcomes.

B2B exhibitions were 39.2% of B2B marketing budgets in 2011

39.2%

81% of trade show attendees have buying authority.

81%

99% of marketers said they found unique value from trade shows they did not get from other marketing mediums.

99%

Converting a trade show lead to a sale costs 38% less than sales calls alone.

38%

67% of all attendees represent a new prospect and potential customer for exhibiting companies

67%

 

GET IN TOUCH