Case Studies

Wiley’s Finest

New England Fishing Village Brought to Life for Wiley’s Finest

Wiley’s Finest is a 30-year-old, family-owned company focused on providing highly purified natural ingredients for the food, beverage, and nutritional supplement markets. In 2008, Wiley’s introduced the first Omega-3 supplement “caught by American fishermen and purified by American workers.”

Objective

Wiley’s Finest had a great industry reputation for providing highly purified, natural ingredients to food and beverage suppliers, and was looking for a way to leverage this reputation to introduce a newly developed Omega 3 supplement to the market. Their goal was to share their unique company and product development story with natural foods retailers, and gain market share through increased distribution agreements.

Solution

Share the company story… literally! For the first Omega-3 supplement caught and purified by American fishermen, we needed to design and fabricate an exhibit experience as unique as the product. Through some creative thinking and research, and with the help f reclaimed wood and materials, an early 1900’s New England fishing village became the platform to “sell” this story and product.

Results

Wiley’s Finest immediately positioned itself with retailers as the only true American-produced Omega-3 supplement, and quickly went from 70 retailers to over 1,400 retailers. Company spokesman Sam Wiley projects his company’s supplements will be available at more than 4,000 retailers within two years.

Netsmart

Leads Double as Netsmart Enhances Trade Show Presence

Established in 1968, Netsmart is one of the longest standing IT companies in the United States. The company is focused on the health and human services community, and their extensive growth has been a result of their ability to be nimble and change with the healthcare landscape.

Objective

Netsmart’s aggressive growth trajectory over the past five years has positioned them as a national leader in behavioral health IT development and services. At the National Council for Behavioral Health Conference in 2014, Netsmart desired to showcase a working HIT value model and make that show their “second user conference.”

Solution

Although Exhibitpro has partnered with Netsmart for seven years at this conference, there were some unique challenges to this event. While Netsmart’s floor space was 40’ x 80’, it presented the challenge of a working HIT value model presence. The space would need to be designed in a way that the entire exhibit could be installed in just one day, and be completely dismantled and packed in just five hours, per show regulations.

Results

While Netsmart was already positioned as the industry leader, their increased presence at the show dominated their closest competitors. They experienced nearly double the qualified leads from the year before. The design was so successful that it was implemented into their user conference exhibit later in that year.

Jibe

High-Impact Design Brings Jibe to the Forefront of Industry

Launched in 2009, Jibe provides cloud-based recruiting technology solutions that make recruiting focus on people, not process. Jibe combines a rare mix of outstanding leadership, strong financial backing, a killer platform, and a solid customer base of Fortune 1000 companies.

Objective

Jibe wanted to enter the crowded, but low-tech world of personnel recruiting with its high-tech solution. The key to this market entry was developing a very targeted tradeshow plan and exhibiting with an innovative and robust exhibit presence that would give them instant credibility on the tradeshow floor. The final criteria was that all exhibit structure had to be rented solutions, as they wanted their “look” to change at each conference.

Solution

The primary challenge for our design team was to provide an exhibit experience that looked completely custom, but that included only rental structural applications. The final design utilized a dramatic overhead presence, unique demo stations, and a functioning private executive conference area. Given the fact very few members of the Jibe team had ever worked a tradeshow booth, they also took advantage of Exhibitpro’s expertise and staff training.

Results

Jibe gained instant credibility in the marketplace with executive-level and decisionmaking attendees, and “far exceeded” their expectation of qualified leads. They continue to evolve their tradeshow plan and have increased their footprint at upcoming events.

Adidas

Private Meeting Spaces and Selling Stations Enable Adidas to Launch Collegiate Line

From its founding in 1924, Adidas embarked on a mission to provide athletes with the best possible equipment. Gold medals in Amsterdam (1928, Lina Radke) and Berlin (1936, Jesse Owens) were just the beginning of the story. Today, the Adidas global brand ranks second worldwide in sales of athletic shoes and apparel, and their products being sold in almost 200 countries.

Objective

Adidas sought to create an exhibit experience that positioned them as the global leader in collegiate apparel. Certainly not new to tradeshow marketing, the Adidas leadership team’s objective was quite simply to “step up their game” from previous shows. The exhibit space needed to be “very functional” and include private meeting and selling spaces, and merchandising areas - but also private, as the attendee audience was by invitation only.

Solution

As the primary exhibit objective was that of privacy, the exhibit utilized a “fortress design.” A bold entryway served as a gateway to the space, and live TV was used to enhance the experience. High-impact graphic applications and strong logo presence were coupled with multiple merchandising areas to support the brand. Finally, functionality was accomplished through the use of comfortable, private meeting and selling spaces, and an innovative merchandising solution.

Results

While measurable results from the engagement are still pending, Adidas’ stakeholders raved about the experience. The exhibit was “extremely well received” by the attendee audience, and allowed the Adidas team the ability to tell “key stories.”

 

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