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Trade show exhibits… How much do they cost?

When designing a new exhibit experience, the first two questions I normally receive are “can you meet my deadline?” and “how much is it going to cost?” The deadline question is generally easy. The pricing question is a little more complex. Not because I don’t want to provide an answer…it would actually be much easier, and streamline the process for my team and me if I could. But, because exhibit experiences are ‘one off’ custom solutions designed for your unique brand…they tend to take on a creative life of their own. Just as your business differs from your competitors, so should your exhibit experience. The fact is, we do not live in a “one size fits all” SKU driven industry – your custom exhibit presence is a living, breathing creative masterpiece that (when designed correctly) serves as traveling ambassador for your brand.

But, I realize you just read a full paragraph and it did not help you establish a ‘budget benchmark’. So, let’s dig into trade show exhibits…and provide some ranges.

– I need a table top – you will spend $1,000-$3,500
– I need a portable exhibit rental – you will spend $500-$3,000
– I need a 10’ portable exhibit – you will spend $3,000-$7,500
– I need a custom rental experience – you will pay $10,000-$75,000
– I need a 10’ x 20’ custom exhibit – you will spend $15,000-$40,000
– I need a 20’ x 20’ island exhibit – you will spend $25,000-$150,000
– I need a 50’ x 50’ island exhibit – you will spend $85,000-$750,000

So, why the wide ranges in pricing? Well, as we have established, exhibit design is a custom process…not unlike designing your house. Sure, you need the basics…a roof, a floor, walls, doors and windows…but then it’s all about options. We work very closely with clients through a comprehensive discovery process to identify and itemize requested options listed below:

– audio/visual experience
– in-booth technology
– overhead rigged experiences
– functional demo stations
– presentation theaters
– custom lead retrieval applications
– storage and vanity towers
– raw materials
– custom flooring
– interactive technology
– custom lighting
– creative design
– private meeting space
– branding

Every client has unique requests and needs – so every exhibit experience is custom, and priced accordingly. One thing that can help expedite the process is at least a general understanding of your budget. This general budget estimate can then be accounted for in the discovery phase, and serve as a guideline as your exhibit is being designed, engineered and fabricated.
When considering a trade show, it is critical to understand the costs related to the entire event. Some people are surprised to find that the booth space alone can be 36.5% of the total event budget! Exhibitor Online has helped piece together the full budget here.

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Exhibitpro’s creative and consultative process will do the heavy lifting of helping to define, and create the memorable exhibit experience that is unique to your brand – but the pricing aspect will always be a custom process. If you would like to chat about this more, please reach out to Blake Miller at bmiller@exhibitpro.net.

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