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There may be a chill in the air, but the first quarter Exhibitpro client show schedule is on fire! We are excited to see all the new, innovative exhibits that will be gracing trade show floors across the country this quarter – and our team will be alongside every step of the way to ensure our clients have the most successful events!

Will you be attending any of these shows? If so, let us know. We’d love to grab coffee or walk the show floor with you.

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From welcoming new faces, to expanding our footprint along the east coast, to injecting a fresh personality into our brand; it has been quite a year of evolution for our team! As we began 2017, we set some big goals; and, as we wrap up the year, we’re proud to deliver one of our biggest internal accomplishments yet! Introducing the new, improved Exhibitpro.net.

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It’s hard to believe that 2017 is already coming to a close – what an incredible year it’s been! From creating new experiences for long-time clients to welcoming new clients and faces into the Exhibitpro family, this year has been filled with so many wonderful blessings. As the year draws to a close, we want to extend our warmest thanks to our greatest blessings: our clients, partners, associates, friends, and family. To each and every one of you, thank you for your continued support, partnership, and friendship. From our family to yours, happy holidays!

This is "Thank You! Exhibitpro 2017 Year in Review" by Exhibitpro on Vimeo, the home for high quality videos and the people who love them.

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On July 12, we had the pleasure of welcoming several local business, marketing, and technology leaders into our headquarters to engage in a first-of-its-kind discussion around how technology is impacting the future of the face-to-face marketing community.
Throughout the day, we shared in collective learning sessions, gleaned insights from industry experts, and experienced first-hand some of the trends affecting today (and tomorrow’s) customers. Plus, everyone who visited the showroom was encouraged to play our Make a Difference PLINKO game to help raise funds to support local causes.

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Trends in Technology

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As the year winds down, the Exhibitpro client show schedule is heating up! This quarter, our team will be traveling to more than 60 shows – from Maryland to Hawaii – to ensure our clients close out the year with successful events.

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Gone are the days of “billboard” marketing, where logos, product shots, and carefully-crafted messages were used as primary selling methods. In today’s world, creative design has become much more important – and far more complex. Today’s customers are looking for more from their partners. They want to do business with brands who offer products and services that solve their challenges, but also those who align with their values.That means that creative design for face-to-face marketing needs to evolve, too. The key to success is creating experiences that leap off the page – literally and figuratively. Designing wow-worthy exhibits means offering multi-dimensional experiences that give customers the chan...

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When designing a new exhibit experience, the first two questions I normally receive are “can you meet my deadline?” and “how much is it going to cost?” The deadline question is generally easy. The pricing question is a little more complex. Not because I don’t want to provide an answer…it would actually be much easier, and streamline the process for my team and me if I could. But, because exhibit experiences are ‘one off’ custom solutions designed for your unique brand…they tend to take on a creative life of their own. Just as your business differs from your competitors, so should your exhibit experience. The fact is, we do not live in a “one size fits all” SKU driven ind...

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Trade show season is in full swing and that means the Exhibitpro team is on the go, traveling from coast-to-coast, in support of our clients. Here’s a look at the shows Exhibitpro will be attending from July through September.
Will you be attending any of these shows? If so, drop us a line at info@exhibitpro.net. We’d love to grab a coffee or walk the show floor with you.

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It’s hard to believe we’re already halfway through another year. The first six months of 2017 have been exciting to say the least. In addition to delivering innovative work for our clients, we’ve proudly welcomed new faces to our team, successfully launched our new state-of-the-art inventory management system, and settled into our new office in Washington D.C. So, what’s in store for the back half of the year? Even more exciting news!

Same Brand. Fresh, New Look.

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There’s one top-secret project that we’ve been working on for quite some time that is very near and dear to our hearts; and today, we’re excited to unveil it to you. Introducing…

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For 25 years, Exhibitpro has been successfully delivering face-to-face marketing experiences for exhibits, events, and environments – and that will not change. But, as we evolve as an organization — reaching new audiences, in new locations, across new mediums — we have a need to also evolve as a brand.
We are thrilled to launch our refreshed brand identity, building on the heritage of success that has been established throughout our history, and injecting a fresh, new perspective that will ensure we are well positioned to succeed as the future unfolds. We’re excited to embrace this evolution and will be unveiling much more about our evolved brand in the near future.

Powering High-Touch Relationships with High-Tech Solutions: Open House

On July 12, Exhibitpro will welcome leaders from the local business, marketing, and technology communities into our office. Through an open house and collective learning environment, we’ll explore together the topic of technology, and specifically how pairing relationship and technology-driven solutions can lead to improved business results. As part of the event, we’re also proud to welcome Exhibitpro client, Mike Caplan, a senior account executive with LinkedIn. Mike will be at the event to meet with visitors; and, in addition, he’ll be delivering two presentations throughout the day that include insights into how a high-touch and high-tech strategy recently delivered success for LinkedIn.
Interested in attending the event? Here are the details. We hope you’ll join us.

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According to several well-known sources, the average American spends more than nine hours a day using some form of technology. As such, it probably comes as no surprise that technology has influenced virtually every aspect of who we are, how we live, and the way we do business. It has also had a significant impact on how customers and prospects engage with brands – and sales teams – on the trade show floor.
Trade shows, once known solely as networking events, are becoming a hot bed for the latest innovation-infused, face-to-face marketing experiences, giving brands more access to tools and technology that help them attract, engage, and connect with visitors across the show journey. The integration of screens, tablets, and apps into virtually every exhibit is changing not only the way customers engage, but also how sales and marketing teams interact. The overnight infusion of technology is leaving many brands struggling with the idea of where to invest – high-tech tools or high-touch solutions? So, we’re pressing pause and breaking it all down for you. Let’s begin by looking at the strengths of each:

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  • Speedy, efficient transactions

  • Data capture and utilization

  • Impressive rich-graphic demonstrations

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  • Completely personalized service

  • Flexibility and customization

  • Relationships

We know that, when used correctly, technology can dramatically enhance face-to-face marketing experiences; and, it can facilitate a speedier, more efficient transaction. But, we also know that technology shouldn’t be relied upon to take the place of people and relationships; because, when it comes to purchase behavior, it is a well-known fact that people want to do business with the people and brands that they trust. That’s why we believe the answer doesn’t lie in an either/or; but in a dual strategy that utilizes the right technology to power relationship-driven, face-to-face marketing experiences.
Below are the top three reasons why you should consider a dual-strategy for your next event:

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1. Personalize and optimize the customer experience. Today’s customers expect personalization. They want to know that you’re not just solving challenges, but you’re solving their challenges. Technology facilitates the dialog by asking questions and interpreting data that will guide the outcomes. By using technology to enhance the conversation with your customers, you’ll be able to gather and share information that is most relevant to their needs.

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2. Influence engagement between your booth visitors, your brand, and your team. Use technology as a catalyst to drive engagement between your visitors and your booth staff. From lead capture to product demos, arm your booth staff with technology that can be used to attract and engage with booth visitors. Focus your efforts on creating experiences that allow customers to see, touch, and experience your brand in memorable ways. By engaging visitors with experiential solutions, you’ll increase validity of your message and gain trust with your customer.

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3. Put a face with a badge scan. Exhibitors are bombarded with booth visitors during a trade show, making it difficult to remember and/or keep track of the needs of every lead. Create tools that complement your sales approach, helping your teams put a face to every badge scan. Utilize guided technology solutions to ask visitors probing questions about challenges to guide conversation and capture valuable inputs about future needs. Then, once the show concludes, utilize the information to build personalized communication plans that deliver meaningful solutions to their challenges.
Are you currently utilizing a high-touch and high-tech strategy? Do you need some help evaluating your opportunities and determining what might be right for you? Exhibitpro can help. Drop us a note at info@exhibitpro.net and we’ll be happy to help evaluate your current approach and/or offer solutions that may lead to improved business results.

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